MYapp.ie benefits of apps for small business
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6 ways a mobile app can help to grow your business

Are you considering having a mobile app for your business to help build stronger relationships with your customers?  Mobile technology is surprisingly powerful and can generate a wealth of opportunities for small businesses.  Here are 6  ways a mobile app can help grow your business.

  1. Increase your revenue

By making it easier for customers to hear from you instantly and directly (push notifications), contact your business, visit your location, hear about promotions, and provide referrals, you can increase your revenue. Because apps are mobile, your customers can do any of these things from any location, which makes your business more accessible than ever before.  
  • Online orders have been found to be up to 25% larger! This includes orders submitted through apps. Mobile users also submit orders more frequently.
  • Mobile coupons are redeemed at 10x the rate of print coupons.
  • 70% of people contact a business after a mobile search, but almost half will head to a competing site if the mobile experience is poor.
 
  1. Increase your customer satisfaction

Mobile apps, especially those that include loyalty programs, keep customers happy, which increases customer retention and referral rates.  Loyalty programs can increase sales by 20% or more!  
  1. Increase your social media engagement

By making it easy to post about your business to social media platforms, you make it more likely that a customer will do so. This can turn customers into brand promoters, and help boost revenue.  Push notifications have been found to lead to a 30% increase in social media engagement. ( https://blog.wigzo.com/5-statistics-that-prove-the-power-of-push-notifications-and-what-your-users-really-want/ )  
  1. Get ahead of your competitors

Customers have come to expect mobile interaction from almost every business. By offering an app or mobile website, you can get ahead of competitors that do not.  20% of quick-service restaurants already have online ordering, and the number is climbing. Don’t get left behind!  
  1. Save time and money day to day

By letting customers submit bookings or orders or customer service requests through your app, you can cut down on phone time for your team members and streamline operations. You can also track activity more easily and find areas to improve.  
  1. Increased brand loyalty

Having a direct and regular connection channel to customers deepens the bonds between them and your business, boosting loyalty. Mobile loyalty programs increase this even further.    
About Lisa Kelly information

Lisa has over 20 years experience in digital marketing. She has her own boutique online marketing agency ‘Digital Business’ for the last 10 years and recently set up 'myapp.ie’ - mobile apps exclusively for small businesses. Was Global marketing director at Siebel (now oracle) before setting up on her own. Has worked with big brands like GSM Association, HP, Version 1 and eir (eircom) and a number of smaller retailers in the leisure, property, education, beauty and fitness areas.

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